Analytics
The set up of Analytics is crucial for success on some of our campaigns. It is important for us to first understand your goals and aspirations in order for us to best utilise Analytics.
We have the capabilities to track conversions for Google, Yahoo and MSN, however there are no tracking capabilities in Miva.
Analytics and Conversion tracking is very important for understanding where sales/leads come from. From this data, modifications to the campaign can be made to so that budget spend can be most effective to get the most sales.
From Analytics we can see which keywords are providing the best sales performance, which engines are giving you the most leads; and we can compare the traffic and sales performance comparing paid search to organic listings.
When an end user clicks on your advert, they will go onto the website and begin what is known as the funnel process. The funnel is the route people take from first entering the site to finally making a purchase. Analytics allows us to observe all the movements that your website visitors take and understand where we can improve the setup of the website in order for your leads to improve.
Through Analytics we analyse sales trends to see when the most conversions come through the campaigns in order for us to set accurate timing rules, to minimize costs and maximize the performance.
Follow the link to enquire about the benefits of our advanced management tools like
Analytics.
Click Here if you would like us to review your existing campaigns to improve their performance.
