Software
Clicktelligence:
Clicktelligence™ is a PPC software system that we use to strategically manage our PPC campaigns. The software has the following features:
Projection tool
Our campaign projection tool is used to understand, simulate and project the natural growth of campaigns over time, enabling effective long term management for all our clients.
Keyword generation
Clicktelligence™ is a tool that provides us with traffic volumes over a three months period, enabling us to define targeted keywords based on search history. It allows us to understand our clients' industries and apply the statistical knowledge to improved campaign management.
Clicktelligence does not limit us to the number of keywords that our clients are allowed. We build campaigns that are effective and targeted and all campaigns are built to be highly targeted, regardless of how many keywords.
ROI Management
This software monitors the effectiveness of all online marketing campaigns, comparing both natural and paid search listings for all the engines. The ROI Tracker allows us to analyse CPA by keyword, referrer and provider. The important benefit for all our clients is that we can improve the campaign Return-On-Investment.
CPA Management
We are able to manage the Cost Per Acquisition in order to identify the strengths and weaknesses of campaigns. From the information we can make optimisation to reduce clients cost for each lead they obtain. This is most effective for clients who have a large number of active keywords.
Analytics
Analytics software is mission critical for success on many of our campaigns. It is profoundly important for us to understand your goals and aspirations in order for us to best utilise Analytics.
We have the capabilities to track conversions for Google, Yahoo and MSN. However, there are currently no tracking capabilities in Miva.
Analytics and Conversion tracking is very important for understanding where sales and leads come from. From this data, appropriate modifications to the campaign can be made so that budget spending can be cost effective, generating the most conversions.
From Analytics we can see which keywords are providing the best sales performance, and which engines are giving you the most leads. We can therefore compare the traffic and sales performance of paid search to that of organic listings.
When an end user clicks on your advert, they will go to the website and begin what is known as the funnel process. The funnel is the route people take from first entering the site to finally making a purchase. Analytics allows us to observe all the movements that your website visitors make and understand where we can improve and streamline the user experience in order for your leads to improve.
Through the use of Analytics we are able to analyse sales trends to see when the most conversions come through the campaigns in order for us to set accurate timing rules, to minimize costs and maximize the performance.
