Not a very long time ago Google decided to ban the use of the term “e-gold” in its PPC adverting.
Many supported this step saying that E-GOLD deserved it due to a lack of regulation while others described it as “fascism” and that it’s against free market principles. So what went wrong?

E-gold is another way of exchanging funds, it’s a form of commodity money, which allows an instant transfer of gold ownership between users and each transaction is backed up by Gold and Silver Reserve Inc.

The company has been criticized on numerous occasions due to non-reversible transactions and absence of online security which exposes its users to phishing (an attempt to criminally and fraudulently acquire sensitive information) and malware (software designed to infiltrate or damage a computer system without the owner’s informed consent). As a result many online con-artists chose e-gold as a medium for their pyramid schemes and High Yield Investment Programs (HYIPs).

The result was a large number of allegations and an order by US government to block some of the account and liquidate its assets.
Despite all this the company is still in business and grows at a rate of 95K new accounts a year and regarded by many as a first provider of truly borderless global currency system independent of exchange rate variations, where you can choose a number of commodities apart from Gold (Silver, Platinum & Palladium) to back up your transactions.

In regards to Google….Its decision is very arguable, considering that it was based on an idea of preventing ponzi scams (a fraudulent investment operation that involves paying abnormally high returns out of the money paid in by subsequent investors).

E-gold is regarded by many as a currency (as it’s backed up by precious metals reserve) as much as US Dollars or Pound. So why ban it from PPC advertisement? If Google really wants to fight Online Fraud, why doesn’t it concentrates on the term “HYIP”, “e-gold investment” or just “gold investment” which can be used for the same purposes? Just look at the ad below!!!
And to be really fair, it should ban “HYIP” term as well as it triggers ads with suspicious site content, which promise sky high profits for no money.
If Google really wants to be “moral” why not start on its own territory by fighting PPC Fraud, which is booming and costing advertisers across the world millions of dollars?

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