The recent change in the layout of Facebook probably annoyed a lot of its users but not the ones who work for Microsoft. The PPC giants deal with the online social networking site was boosted when Facebook changed their page design and could yet make a small dent for MS...

During the last few years it has become obvious that many new businesses and MSE were the main beneficiaries of Pay Per Click as a starting point for their online success with later expansion into SEO, shopping feeds and content advertising. MSE can be a gold mine for ...

The 2 largest social networking sites on the web today, are planning to make online marketing and pay per click (PPC) easier. While pay per click advertising is very accurate when it comes to search marketing. Display ads and the content network have always struggled to...

If anyone is worried about invalid clicks through PPC then I want to give everyone a bit of assurance on the matter and warn you that the Google Adwords IP exclusion tool is definitely not 100% accurate. We have a client spending a fair size per month on Google and i...

Ever wondered who was the founder of PPC? Wonder what they are doing now? PPC, pay-per-click started in the mid 90s when GoTo.com was a search engine of websites selling products, each prepared to pay for each click to their site. The higher they were prepared to pay...