Click Consult has joined the elite list of speakers at Internet World, including the likes of ITV.com, Myspace, MSN, BBC and Nokia. The heavy burden of such high expectations falls to Ian Hughes, Lead Web Developer for Click Consult’s sister company ImpactWebDesign.com. A step in the right direction for the Pay Per Click specialists.
The talk is on the humanisation of Web 2.0, which will encompass Web Development jargon galore, making your ears prick if you love your noughts and ones! Google in particular has strived for humanisation of it’s search engine – being able to plug into someone’s mind and deliver exactly what they are looking for is the overall aim and the continual humanisation of Web 2.0 makes it more and more apparent. Pay per click has been a classic example of this development, as well as SEO, however PPC is what brings in the revenue for Google. Where would we be with PPC? Separate topic, I am digressing.
There are other speakers on this topic, including Dave Networks, Blinkx, Bauer Consumer Media and many more, but I recommend ours first and foremost. Why? Because Ian has studied this in depth and because of his wealthy development experience he has been bread into web 1.0 and seen the transition to 2.0. Do you want to benefit from the wealth of experience he has? Then come and meet Ian for his talk at 1100 hours on Wednesday 30th April, Earls Court.
Expertise, knowledge and experience of creating and managing PPC (Pay-Per-Click) Advertising campaigns is one thing, but expertise, knowledge and experience of managing PPC campaigns in specific industries or markets is quite another. To know the principles of a good PPC campaign will always give you a head start, no matter what business sector you operate in. The methods and techniques to maximise traffic/quality score and to lower cost-per-clicks/cost-per-conversion are universal and will always give you an advantage over those ‘dipping their toes’ with amateurish campaigns.
However, if a company really wants to get ahead in online advertising, they need an Account Manager who has considerable experience in their particular marketplace. They need someone who has a good working knowledge of the product or service in question (especially useful when conducting keyword research). They need someone who knows what keywords convert, what keywords burn the budget with little in return, and what negative keywords stop you from tripping up and wasting clicks/money. They need someone who knows exactly what the user what’s to see in the ad text when they type a keyword into a search engine and scan the results. Here at Click Consult, we manage hundreds of PPC accounts and, amongst other industries, our Account Managers specialise in:
• Debt & IVAs.
• Insurance.
• Property Investments.
• Jewellery.
• DIY/Tools.
• Packaging.
• Retail and E-commerce websites.
• Serviced Offices.
• Adult products/services.
• Car Supermarkets.
• Bank charges.
• Bad Credit Remortgages.
• High Value & luxury Retail Goods.
• Charities.
