Pay Per Click
We have five aims when working on PPC campaigns:
- Bring in targeted leads
- Pay for real results
- Controlling your positioning
- Reach your target audience
- ROI: we deliver real return from your investment making Pay Per Click with Click Consult the most effective advertising solution.
Pay Per Click enables the advertisers to capture quality traffic and bring it to the website. Each search engine is different and has different types of users and volumes so picking the correct search engines and methods is a critical choice. Selection of the most effective keywords for your business is also crucial to the success of the campaign. You can read more about our Pay Per Click setup in our Setup section of the website (hyperlink). There is no minimum spend, however some industries are very competitive. We can provide you with a structured proposal detailing an effective budget in order for you to out-perform your competitors and bring successful ROI. We can setup successful campaigns on Google, Yahoo, MSN and Miva, covering 98% of all internet traffic. Each search engine has different benefits which are explained below.
- Majority share of all search traffic: over 75% in the UK
- Your advert is ranked according to Quality Score. Adverts with the highest quality score will be at the top. In order to get a high quality score, adverts need to be targeted and managed daily. Campaigns that we manage are optimized daily so that Quality Score is really high, and the amount you have to pay for every click is low.
- Benefit from the searches made on Google's Search Partners such as AOL, Ask Jeeves. This maximizes your advertising exposure to your target audience.
- We can apply timing rules so that your ads appear for when you are most likely to get the best traffic. This minimizes wasting your budget.
- We can create multiple ads for all keywords to see which are most effective.
Yahoo! Search Marketing
- Second largest share of traffic: around 8% in the UK.
- Adverts are ranked according to how much you are willing to pay per click. How much is the traffic worth to you? This can be a good method and we are able to pitch advertisers in an established position. We will position your ads strategically to gain the best results.
- Yahoo will be changing the way it ranks its ads to Google's method at the beginning of 2007.
- Creation of multiple ads for each keyword to see which are most effective.
- Yahoo has an extensive range of Search Partners to maximize your exposure and reach a maximum target audience.
MSN
- Reach of around 6% of all searches made in the UK.
- Benefit from the demographic targeting of the hotmail users, by age and gender.
- Benefit from ranking according to your relevance.
- Very few advertisers on at the moment, which allows you to make the most of the high volume of traffic.
- We can set timing rules to appear only at certain times.
- We can geographically target major metropolitan areas.
Miva
- Miva powers 2 billion search queries each month worldwide
- We have complete control over the positioning of PPC advertising; all on PPC basis.
- Benefit from a number of search partners including Daily Express, The Sun, Packard Bell and lastminute.com
- Average cost-per-click is normally lower than the other search engines.
For a free consultation about our PPC services feel free to enquire by following this link Pay Per Click.
For more information about our management service feel free to read our PPC Management page.
