New Technology
Pay Per Lead
Local Advertising
Pay Per Text
Pay Per Unique User
A leading scientist said in 1957 that we would never land on the moon. Twelve years later we did. As a management company of paid advertising on the internet we can never under-estimate the speed in which our technology changes.
The whole point of advertising on the internet is to promote a service or product where it is relevant. There are a lot of ideas in the pipeline and in terms of creating new advertising avenues on the internet we are reliant upon other industries to develop first. As a leading management company, we need to remain focused on two things; managing our clients to the current capabilities successfully, and understanding the changing world in order to exploit other beneficial avenues.
In five to ten years time we expect people not to have mobile phones but "multimedia computers". From these you can make calls, plan your day, sent messages but most importantly access the internet, watch TV, and have remote access to all the settings for your house (i.e. house alarm, kettle, heating, DVD recorder etc). The truth is we as a nation and as a global community are going to turn extremely lazy, because technology is going to provide information and resources, wherever and whenever we need it.
Mobile Phone advertising will be the next big advertising medium with an unprecedented volume of internet searches forecast for UK mobile users in the coming years. For Click Consult to continue leading in paid search advertising we need to make the most of these new advertising avenues. Through Pay Per Lead, Local Advertising, Pay Per Text and Pay Per Unique User, the traditional views of internet advertising could completely shift, here we introduce some of the models that have the potential to do so.
Pay Per Lead
Google leads they way in effective, innovative search. The founder of the pay per click model (Bill Gross) has been developing a pay per lead model and Google are looking at the potential of this for Adwords.
Local Advertising
With Local Advertising Mobile technology is rapidly improving and so is its internet access. In the future, when we are shopping, we hope to have the opportunity to scan an item with our mobile phone and make a local internet search to find it cheaper.
Pay Per Text
Miva also is developing a Pay Per Text model. Pay Per Text can revolutionize the way people seek information when not locked down at the computer terminal.
Pay Per Unique User
A company in America is also looking into the development of a PPUV (Pay Per Unique Viewer) model, where advertisers will only pay for a single click from a unique IP address each week. However there are concerns that with IP targeted how do advertisers know where the IP addresses are registered if they go through a proxy server and therefore Pay Per Unique User has its weaknesses.
All our clients benefit from our knowledge of the changing internet market. To enquire about its potential for your business
Click Here. For a free of charge review of your campaigns feel free To Enquire.
