Local Buisness Ads
Google is making search more specific by becoming local. Through our management skills we can cover all local internet searches on Google, bringing you more targeted customers through your gateway.
Google has created Local Business ads to compete with the success of the King of local advertising, the Yellow Pages.
According to the Kelsey Group, local search accounted for $3.4 billion dollars of investment in 2005. By 2010 it is projected to reach $13 billion. There is a huge opportunity for local businesses to make the most of this form of advertising.
Google is adopting the same principles as the Yellow Pages. There is a huge volume of traffic going through Google every day, however the World Wide Web has grown into a global community. From research, many end users search for local businesses and is found that local advertising is far more successful in the number of hits and conversions. We provide local sponsored links for our clients who provide services on a local scale, in order to make search more relevant and also bring in far more targeted traffic for our clients.
Local Search Marketing has given the chance to small and up-and-coming businesses to compete effectively with the big players. In the same token it has enabled the larger organisations to sub-divide their companies into smaller, more personally services in order to advertise locally.
It also gives Local Advertisers effective results for their advertising budgets. Instead of doing national advertising where overhead costs are very large, advertisers are able to tailor their marketing to their area of operation.
Local Business Ads utilises Google Maps, Google.co.uk and Google's network of partner sites to target related browsers in certain areas. Google has 29.8% of all local searches online. Local Business Ads allow the searcher to find services or products that are nearby, and use text ads (on the CPC model) in conjunction with Google Maps that provides superb clarification. The local business ads consist of your business name, two description lines, your business address and your URL. More and more people are using Google Maps, and local services are very popular and convert very highly. We can utilise this growing search volume to broaden your companies target audience.
Yahoo has created local business ads in the same format as Google Maps, however it is only available in the US at present. MSN also has local business ads but it is not possible to add sponsored links to the search results. Yahoo has 29.2% of all local business searches online.
Miva
Miva offers pay per call advertising which we can be location targeted to particular areas in the UK, however no set local search function.
Do you want to see the benefits of local business ads? Click here Local Business Ads to enquire, or Click Here for us to review your current ads free of charge.
