Internet Marketing Blog
PPC - Paying for Instant Success
The rapid growth of PPC has brought with it an influx of different markets and industries looking to get a piece of the action. Unfortunately with this increase in competition, like any industry, costs will go up to secure the prime advertising positions. CPC's ar...
It’s Official - Google Is A Cannibal!
Cannibalisation (as a business strategy!) has many success stories. Nestle cannibalised sales of their original Kit Kat chocolate bars when they launched Kit Kat Chunky. Gillette cannibalised an entire range of shaving products when they launched the Mach 3 brand. Starb...
Google VS Yahoo- who is the best?
There was a massive change in corporate structure in the last 30 years in the modern R & D industry: - There is more freedom for self expression & realisation - Open environment offices allow a free flow of information and ideas - Low hie...
Google fully launches Placement Targeting to replace Site Targeting
What is it? Site Targeting is now out of Beta testing and is available to all advertisers. With the launch of CPC bidding, you can not only pick the placements where your ads appear, but you can also select the bidding option that best matches your clients' needs. For ...
Start Pay Per Click (PPC) Now!
Many people raise the point, well I have time on my side when it comes to Pay Per Click Marketing, so what is the rush, my ads will appear within minutes and I start paying for my clicks. Only if Pay Per Click Advertising were this simple, even the giants Google make...
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