Website Marketing
Website Marketing is an essential part of any Internet marketing endeavour. Website marketing enables a business to communicate better with its customers.
As with any marketing endeavour, Website marketing also impinges heavily on the Four Ps: Product, Pricing, Promotion and Placement. Let's take a look at all of these:
Product
For effective website marketing, it is critical to formulate the product right. What is it that your business is selling? How do you plan to provide exceptional value to your customers? Will it differentiate from its competitors? If so, how? These are all valid questions that a Website marketing expert should be asking. Getting answers is not difficult. A product tailored for Website marketing can be anything ranging from a virtual product such as an e-book, to a piece of jewellery or even an automobile. In each case, the delivery method will, of course, be different.
Pricing
Pricing is extremely important for website marketing, perhaps even more so than that of brick and mortar shops. One reason for this is that the Web presents an extremely efficient medium for information retrieval. The rapid access to pricing information gives a whole new meaning to price competition, as potential consumers learn to compare prices with a literal click of their mouse. Uncompetitive pricing can spell doom for the emerging Website marketing practitioner.
Promotion
Promotion on the Internet is a whole new paradigm. Traditional methods of promotion such as conventional advertising have been turned on their heads by the awesome power of the Internet. Website marketing brings with it new benchmarks and strategies for promotion on the Internet. Promotion techniques available are diverse and extremely effective. Ranging from search engine optimisation to affiliate marketing, promotion for Website marketing is a specialised field that should be handled by an experienced Website marketing professional.
Placement
Placement in the Website marketing context can present a bewildering array of choices. Products can be sold in unconventional marketplaces such as shopping portals, price comparison sites, affiliate websites, and even on search engines with search engine optimisation and pay per click website marketing.
